Set up your campaigns in just a few clicks and target your prospects
Media plan benefits
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1
Access Dailymotion's inventory and audience in real time and in one place
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2
Benefit from an optimal & fast display of your ad thanks to server-to-server integration
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3
Get more transparency and granularity thanks to normalized bid requests and bid responses including rich metadata
Our video inventory and audience is available
through the OpenRTB protocol and can be accessed either through
Open Auction or Private Deals
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Open auction
A quicker access to DMX
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Private deal
A deeper targeting on DMX
Once you're set with your connection type to DMX,
you can start making the most of our combined options.
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Instream
DMX is compliant with IAB's VAST and VPAID standards.
Therefore, DMX offers 3 in-stream formats on Dailymotion's highly performing player.-
Pre-roll
for HD video display
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Interactive pre-roll
to stimulate user engagement
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Overlay
to optimize frequency
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Targeting
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Multi-screen
From smartphones to connected TVs, DMX is a holistic multi-screen unified platform able to display all of your in-stream video campaigns across 5 digital screens : Desktop, Mobile (mobile web, in-app), Tablet (mobile web, in-app), Gaming console and Connected TV (IPTV and set-top box).
Desktop
Mobile
Web
In-appTablet
Web
In-appTV
Console
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Contextual
DMX offers 12 thematic categories for smarter and more accurate targeting :
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Live
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Arts
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Music
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Celebs
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Sports
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Tech
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Entertainment
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Lifestyle
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Movies
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Auto
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News
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Gaming
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Audience
Private deal only
DMX data offer distinguishes from the market by its unique data collection. Our data is directly collected from our video player to faithfully fit with the browsing experience of our 300M monthly unique visitors. This allows us to provide the most genuine and accurate audience targeting to advertisers. Our data offer is segmented into 2 major groupings, socio-demographic and behavioral, to achieve comprehensive and relevant audience optimization.
Socio-demographic
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Gender
- male
- female
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Age
- 15 - 24
- 25 - 34
- 35 - 44
- 45 - 54
- 55 - 64
- 65+
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Status
- AB1
- HH with children
- Singles
Behavorial
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Entertainment
- cinema fans
- music lovers
- gamers
- tech enthusiasts
- news enthusiasts
- buzz enthusiasts
- trendsetters
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Lifestyle
- culture enthusiasts
- travel enthusiasts
- food lovers
- green living
- luxury enthusiasts
- beauty enthusiasts
- fashionistas
- digital mums
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Sports
- sports fans
- basketball
- football fans
- auto enthusiasts
- tour de France fans
- 24 du Mans fans
On-demand custom segments are available to reach your specific target with pinpoint accuracy, and to help increase your ROI. Contact DMX Data Scientists here.
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More
Private deal only
Private deals enable advertisers to target the DMX audience and inventory
with even more granularity to ensure optimal ad effectiveness:-
Device+
- Device - tablet, mobile, PS4...
- OS - iOS, Android...
- Browser - Chrome, Firefox...
- Device Manufacturer - Apple...
- Mobile Carrier - AT&T, Verizon...
- Connection Type - Wifi, 3G
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Contextual+
- Page type - video playlist, contest...
- Live or Video On Demand
- Dailymotion Accounts
- IP list
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Audience+
- Language - English, French...
- Location - London...
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Quality
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Brand safety
Dailymotion Exchange has implemented tools that control all the inventory that is made available to our demand partners.
Our inventory goes through a thorough verification process before an ad is called. For instance: content type identification, audio and video printing, fraudulent traffic detection and player viewability. This provides our demand partners with the insurance that their ad is displayed in a brand-safe and top-notch environment.
This provides our demand partners with the insurance that their ad is being displayed in a healthy and top-notch environment.
Our major brand safety partners include :
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Viewability
DMX is commited to providing an optimal positionning of your ad
on every web page to maximize its impactWe have partnered up with Integral Ad Science in order to track your campaigns
and optimize your campaign results.
Vpaid tags from viewability partners such as Meetrics and Moat are also accepted.
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Premium viewing environment with engaged viewers
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Optimal positioning on everypage
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of viewability rate
based on our top 20 December 2015 campaigns
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Verification
DMX facilitates ad measurement by 3rd party institutions thanks to our flexible and state-of-the-art technology.
Audience measurement tools such as Nielsen Digital Ad Ratings (DAR) and Comscore Campaign Essentials (VCE) can be implemented directly through VPAID tags. Contact us for more info.
DMX is also compliant with the IAB Guidelines and with the EU regulation regarding advertising. -
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Specialist
DMX is composed of a cross-disciplinary professionals
to provide best-in-class services and support to our clients and partners.
Based in Europe and in the United States, our technical and account management teams are dedicated to keeping clients a central focus and to ensure that our partnerships
are perfectly setup to succeed from the start.
Contact us for more info.- technical integration
and preferences setup - campaign
optimization - business review
and best practices
recommendation - product
innovation
- technical integration
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Open
auction
Private
deal
Learn more about our TECHNICAL PARTNERS
| Technical partners | Partner description | DMX partner relationship |
|---|---|---|
|
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices. Through advanced people-based targeting, high performing formats, and granular controls, Liverail empowers its partners to successfully navigate the programmatic landscape and maximize ad revenue. Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, California, with offices worldwide. More on LiveRail |
Dailymotion Exchange and Liverail partner up for enhanced ad delivery. Dailymotion Exchange is using Liverail SSP (Sell-Side Platform) and adserving technology under a white-label solution to monetize both its inventory and audience. Dailymotion Exchange is consequently able to deliver better ROI for our advertisers while improving the user experience at the same time. |
|
Founded in 2010, Krux delivers data fabric for the consumer web via their data management platform (DMP). Krux helps their clients protect, manage, and monetize data across all digital screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences that also drive incremental revenues. With Krux, consumers gain confidence that their favorite web sites are delivering personalized yet safe experiences. Through their diverse community of clients and partners, Krux helps improve digital experiences with almost one billion internet users worldwide. More on Krux |
Dailymotion Exchange partners up with Krux with the goal to deliver the right ad to the right person. A top requirement for Dailymotion is to identify our users across devices - web, mobile, app and connected devices. With Krux, we can manage and maintain a single view of the customer. These partnerships enable us to collect, analyze and segment our data in order to provide advertisers with the most accurate audience targeting for their campaigns. |
Keep track of programmatic industry trends.
Access DMX month-to-month insights.